- Art humanises public space and imbues it with imagination and endeavour. Whether poetic and innovative, or functional and decorative, art enlivens our world.
- Art should live in harmony with the environment, be coherent and lucid, contemporary and embracing.
- Art can be quiet and contemplative, or daring and striking, but should always engage people and create a unique relationship to a site.
- Public art should be inviting to a range of age groups, and a range of sub-groups within the community.
- The quality of materials and workmanship is crucial to a work that has to stand the test of time, both in terms of durability and in terms of stylistic dating.
- At the design stage, concepts have to meet aesthetic standards but also practical considerations of economic efficiency, durability and ease of maintenance, and compliance with regulations such as heritage or safety.
- Horwitz and Steel respond to the particularities of each commission, working with communities or government departments, doing small or large-scale projects, in any appropriate material. They pride themselves on their flexibility of approach and willingness to meet new challenges.
- Working together with other professionals and members of communities is one of the pleasures of the process. Horwitz and Steel value this interfacing with the imaginations and experiences of other people, and view this as a way of ever expanding their own vision.